Challenge
A California-based online office supply business was seeking second-round financing for sales force expansion and growth. They needed to gain investor confidence by demonstrating in-depth knowledge of their target market and competition. In the mid sized business segment this office supply company wanted to reach, that meant the administrative assistants and office managers who make the key buying decisions when it comes to ordering everything from computer equipment to printer paper and Post-it notes.

Solution
Through research, MarketConsult developed a comprehensive profile of administrative professionals, segmenting the market according to demographics, consumer behaviour, and internet usage. The MarketConsult report also evaluated and developed a briefing of the office supply industry and key competitors.

Results
MarketConsult's report played a pivotal role in the client's business plan for the expansion of their office supply site, sales support capabilities and marketing strategy development, helping them better understand their target market and secure financing.