Challenge
A billion dollar global leader in record labels, music publishing and distribution was interested in building on their success by launching a music web portal to target their key demographic - teens and tweens. The client required research profiling the top destination music websites for the 12-18 age group and evaluating the key content, technology components and partners needed to attract this market.

Solution
MarketConsult created a Teen Music Sites profile report with a compilation and analysis of the top teen music sites on the internet. The report profiled teen-oriented entertainment, music and chat websites as well as fan sites for individual bands and recording artists. The Teen Music Sites report also listed potential partners the music distributor could leverage to offer technology, content, or products via e-commerce on a proprietary site.

Results
MarketConsult's report helped the client prioritize which content was important and effective when reaching teens online and was fundamental to their development of a direct-to-consumer site.