Challenge
A German based global leader in the field of electrical control/ industrial automation wanted to determine advertising effectiveness, buying priorities, and supplier preferences among Canadian industrial plant managers, procurement executives and engineers.

Solution
MarketConsult partnered with Plant Newspaper, a leading Canadian trade publication, to launch an e-mail survey to industry and manufacturing executives and purchasers.

Results
For a fraction of the cost of a mail/ phone survey, MarketConsult's email survey proved invaluable in revealing brand awareness and market attitudes about the firm. The firm discovered that 3 of their direct competitors were better known and more widely recognized than they were. They also ranked poorly in terms of customer preferences and perceptions of performance. Dissapointed by the findings, the client used this learning to ramp up their marketing efforts in order to change customer perceptions.