In partnership with HP's promotion agency, MarketConsult wrote copy, and managed list sourcing, lettershop, print shop coordination, and media buys for HP Canada's direct mail rebate campaign. The campaign to drive sales of HP's high end business line of printers and computer equipment was aimed at small and medium sized businesses. HP's campaign offered substantial "cash-back" rebates on selected HP technology and printers. The direct-to-consumer postcard pieces and magazine inserts were supported by a reseller channel campaign where HP sent out re-seller branded direct mail offers for consumers to participate in the rebate program.


postcard front

postcard back

direct mail offer and insert