DiversityJob.ca - Copywriting for Direct Mail Program

MarketConsult wrote all copy for this direct mail postcard campaign as well as the DiversityJob.ca website (now offline). MarketConsult also coined the company tagline "hire diversity, higher results" for a direct marketing promotion aimed at getting employers to post job listings on DiversityJob.ca - a new employment website focussed on diversity candidates.

postcard front

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postcard back

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